What happened
- AI is being rebranded as 'super intelligence'.
- Only 2% of consumers are purchasing AI products.
- Major tech CEOs have signed an AI safety pledge.
Why it matters
The rebranding of AI as 'super intelligence' and the low consumer adoption rate highlight a disconnect between public perception and actual usage. This disparity may signal a need for greater consumer education and trust in AI technology.
The Elephant take
🐘 🦘 The rebranding of AI as 'super intelligence' is a strategic move, but the 2% consumer adoption rate suggests a gap between hype and reality. It's a reminder that not everyone is ready to embrace the future of tech.
Who should care
- Tech companies
- Policy makers
- Consumers
What to do next
- Educate consumers about AI benefits
- Monitor AI rebranding strategies
- Invest in consumer trust-building initiatives
Keep in mind
The data on consumer adoption may be skewed by enterprise-focused investments and marketing efforts.